Ethan McClean is a graphic designer and illustrator, who studied at Chelsea Art School and Central St Martins, graduating in 2000. Currently he works in an advertising agency on Guernsey where, in his own words, he “creates unforgettable ads for lucky tax-dodgers”.

He is nearing 30, and the realities of the working week and dreaming a way out of it was the inspiration for the ‘How to’ series.